Marketing Your Home
OUR MARKETING PLAN
Let us Sell Your Louisville Home
Our marketing plan is an integral part of selling your home. Marketing isn't just about where you list the home for clients to find it. It's about prepping your home and pricing your home to attract the most interest, hence offers, on your home. When done properly, your home will be seen by thousands of motivated buyers, and they will move to action, which will encourage a quick sale of your Louisville home.
BEFORE YOU LIST YOUR HOME
BRINGING THE PROS IN EARLY
On average the Louisville Real Estate Pros start working with sellers months to even a year in advance of actually listing the home. We've found that the earlier we come in on planning stage, the better. Our trained agents will evaluate what should or shouldn't be done to get the home ready for sale. Often times sellers think certian upgrades or fixes are more important to buyers, when in reality they aren't. Our agents will help you select the best upgrades and repairs to complete to get the most money for your home. Don't have months to get ready? No worries, the Pros are good at working quick and connecting you with great contractors to help.
THE RIGHT PRICE
Louisville Real Estate Pros will put together a custom marketing plan with an effective price for you. A well-priced home often generates competing offers and can work to your advantage by driving up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, and includes expired listings and properties which are still on the market.
Pricing your home can be difficult without the proper tools. Your Louisville Real Estate Pro will provide you with information on recent home sales in your area and the pricing information of your competitors. Being informed will help you decide on the right price for your home. A house that is priced too low will often sell quickly leaving you, the seller, feeling like you didn’t get all the equity out of your home that you could. A house priced too high may have limited interest from buyers and could sit stagnant on the market. Eventually selling for much less than the actual market value of the home.
Pricing is extremely important. As the seller, you should be reasonable in your pricing, consider the current market, and have in mind your needs and priorities with the home sale.
DRESS IT UP
In the Real Estate world we call this staging. Basically you want your house to look appealing to a large amount prospective buyers. We all have little things that need to be done. It’s easy to be blind to some potential issues a buyer might see in your home since you live in the home everyday and tend to get used to things like cluttered counters, smudges on the walls or mismatched outlet covers. Organizing closets, making minor repairs, or selecting some extras to add a feeling of warmth to your house. Your Louisville Real Estate Pro will make suggestions on things from organization to minor repairs. Many aspects of staging are simple! Adding window coverings, cleaning cobwebs off the light fixtures outside or moving furniture are minor fixes that can change the appearance of the space. Don’t overlook this important step. First impressions are the most important factor in selling a home!
COMPETITION
Most sellers feel that they need to base the price of their home on how much homes have been selling for in their area, that is partially true. Your Louisville Real Estate Pro will look at historic sales trends in your area, and most importantly, they will focus attention on how your competition is currently priced . Together, we look at pricing and figure the most competitive pricing per square foot for your home. We will consistently notify you of nearby home sales and price reductions so that you will have an edge on the market. Buyers are likely to be looking at many houses within an area or neighborhood so it is important to stay competitive with your listing!
READY TO LIST
FOR SALE SIGN
Immediately our distinctive 'For Sale' sign is placed on your property. DId you know that 'For Sal' signs and Open Houses only account for how 8% of all buyers find a home? No worries, we know that, which is why we concentrate our efforts on the internet.
THE RIGHT EXPOSURE:EFFECTIVE INTERNET MARKETING
Of course, we will also use the Internet and our innovative website to ensure your listing has optimum visibility for users on laptops or via mobile devices. More than 83% of buyers use the internet first when looking for a home, this is a key part of your marketing strategy that we will tap into! In marketing your home, we pride ourselves in developing a listing that emphasizes its unique and sellable qualities.
MULTIPLE LISTING SERVICE
Your home is immediately listed on the Multiple Listing Service which updates a daily catalog of homes for sale through its member brokers and an on-line computer network, available to its members, with photos and descriptions of all listed properties. We personally submit photoS and the descriptive elements of your home to ensure that you have the best possible representation on the MLS.
We get your property in front of buyers via the local MLS as well as broader ones, new listings sheets, and other real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to view your listing. Your listing will be shown on hundreds of different sites.
