Our Marketing Plan

Let us Sell Your Louisville Home

You will find our marketing plan to be an integral part of selling your home. Your listing will be seen by thousands of motivated buyers, which will encourage a quick sale of your Louisville home.

The Right Price

Louisville Real Estate Pros will put together a custom marketing plan with an effective price for you. A well-priced home often generates competing offers and can work to your advantage by driving up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, and includes expired listings and properties which are still on the market.

Pricing your home can be difficult without the proper tools. Your Louisville Real Estate Pro will provide you with information on recent home sales in your area and the pricing information of your competitors. Being informed will help you decide on the right price for your home. A house that is priced too low will often sell quickly leaving you, the seller, feeling like you didn’t get all the equity out of your home that you could. A house priced too high may have limited interest from buyers and could sit stagnant on the market. Eventually selling for much less than the actual market value of the home.

Pricing is extremely important. As the seller, you should be reasonable in your pricing, consider the current market, and have in mind your needs and priorities with the home sale.

Dress it Up

In the Real Estate world we call this staging. Basically you want your house to look appealing to a large amount prospective buyers. We all have little things that need to be done. It’s easy to be blind to some potential issues a buyer might see in your home since you live in the home everyday and tend to get used to things like cluttered counters, smudges on the walls or mismatched outlet covers. Organizing closets, making minor repairs, or selecting some extras to add a feeling of warmth to your house. Your Louisville Real Estate Pro will make suggestions on things from organization to minor repairs. Many aspects of staging are simple! Adding window coverings, cleaning cobwebs off the light fixtures outside or moving furniture are minor fixes that can change the appearance of the space. Don’t overlook this important step. First impressions are the most important factor in selling a home!


Most sellers feel that they need to base the price of their home on how much homes have been selling for in their area, that is partially true. Your Louisville Real Estate Pro will look at historic sales trends in your area, and most importantly, they will focus attention on how your competition is currently priced . Together, we look at pricing and figure the most competitive pricing per square foot for your home. We will consistently notify you of nearby home sales and price reductions so that you will have an edge on the market. Buyers are likely to be looking at many houses within an area or neighborhood so it is important to stay competitive with your listing!

The Right Exposure

In marketing your home, we pride ourselves in developing a listing that emphasizes its unique and sellable qualities. We then get your property in front of buyers via the local MLS as well as broader ones, new listings sheets, and other real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to view your listing.

Effective Internet Marketing

Of course, we will also use the Internet and our innovative website to ensure your listing has optimum visibility for users on laptops or via mobile devices. More than 83% of buyers use the internet first when looking for a home, this is a key part of your marketing strategy that we will tap into!

The Best Deal

Listing your home is part of our service to you; we do so at no additional cost. When you get offers, we will be your representative during the negotiating process and make sure that you get the best price and closing terms all clearly spelled out. We also oversee all paperwork as it relates to your sale.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us at 1-502-554-9554, email, or fill out the form below for your free home evaluation:

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